In the name of a discreet, luminous, material elegance – in subtraction and recovery – e punctuated by a surprising mirrored shelf that reflects and renews the environments, Trussardi strengthens its bond with the city of Milan with the reopening of its lifestyle hub, Palazzo Trussardi, a space that encourages meeting between fashion and food, located in the cultural epicenter of the city next to the Teatro Alla Scala.
Originally inaugurated by the founder of the brand himself, Nicola Trussardi, in 1996, Palazzo Trussardi now houses the flagship store of the fashion house of the greyhound and two taste experiences signed by a starred chef: the Café Trussardi by Giancarlo Perbellini, on the ground floor, and the Restaurant Trussardi by Giancarlo Perbellini, on the first floor.
The history of Palazzo Trussardi is renewed
A meeting point much loved by its visitors, Palazzo Trussardi has always been one space for artists and designers, both for travelers and citizens. A place to dine before or after the Opera, meet for an aperitif, try on a Trussardi garment or discover a new artistic project.
Its reopening, led by Sebastian Suhl, CEO of Trussardi, revitalizes this spirit of inclusion. Emphasized by the contrast between the historicity of the building and the interior design with an essential and contemporary style, Palazzo Trussardi is now reborn with a new format that includes two high-quality gastronomic proposals, and it's not just for the Milanese community.
The architectural project
The spaces of Palazzo Trussardi have been restructured and rethought by a team made up of architects, designers and artists from the Berlin studio bplus.xyz, together with the designer Thorben Gröbel. Digging between the different layers of construction, the skeleton of the building was brought to light. So starting from what had always been present, but hidden for so many years, the spaces were redesigned and renovated, under the banner of recovery, care and material simplicity.
“We removed layers of plastic and plasterboard as if they were layers of time” explain the bplus.xyz designers. "Within the bare structure of the building, we found stone and earth, marble walls and terrazzo floors, which served as a starting point for introducing an idea of 'material honesty'”.
Reuse and re-evaluation
A distinctive element of the historic Milanese building is certainly the suspended vertical garden, the first created in Italy, designed by Patrick Blanc for the covered terrace of the Café. The decision to preserve it thus creates a conceptual portal between the past and the present of the Maison.
The concepts of reuse and revaluation are at the heart of the restyling project. The studio bplus.xyz has in fact committed to reusing building components such as stainless steel fixtures, demountable ceilings and shelving walls, in line with the philosophy aimed at recycling is the basis of its activities.
The charming patina of time and new functions
Thorben Gröbel designed fixtures and furnishing systems down to the smallest detail by adopting a reductionist mentality, maximizing the use of recovered materials to give obsolete elements a new function.
And so the stainless steel tubes were laser cut in half to be used as a coat hanger , while the concrete seats were obtained by digging among the site scraps. But that's not all, the leather seats and car doors are reused and transformed into stools and displays for small accessories, deliberately leaving a visible patina of spots and 'wrinkles', to show how things age beautifully over time. Furthermore, tall fixtures and objects are drilled or fixed together without using glue, or composite material, which would prevent their reuse.
The mirror reflects La Scala
The focal point of thehub is the 25m long mirror shelfthat cuts the ground floor diagonally, dividing the area between the shop and the Café Trussardi. The mirror aligns and reflects Piazza della Scala, becoming a metaphor of the brand's renewal.
It is in fact the result of an exchange of ideas between the designers and Benjamin A. Huseby and Serhat Işık, creative directors of Trussardi, at the beginning of the project. Everyone wondered: how can you enclose the past, present and future of a historic maison, without making a clean break with what has been?
The pillar lighting gets hot
Architecturally designed to flow, to create an experience of continuity between food and fashion, the shop, the Café Trussardi by Giancarlo Perbellini and the Trussardi Restaurant by Giancarlo Perbellini dialogue each other through a visual link.
Calibrated for different spaces, the lighting configured in the shape of a column starts cooler in the shop, warms up in the Café, where it is integrated by the natural light that enters abundantly through the full-height windows, ending up warmer and more enveloping in the restaurant on the upper floor.