The Italian company opens the doors of a new temporary concept store on New Bond Street, in the elegant Mayfair district of London.


The space designed by Ciarmoli Queda Studio under the creative direction of Simon Holloway has a single level for an area of 100 square meters, containing the company’s precious collections: ready-to-wear and homewear in a warm, welcoming atmosphere that combines fashion, design and Italian culture.


In the new Agnona concept store, which will remain at this address throughout 2017, creativity and craftsmanship blend to generate a space that conveys the welcoming spirit of a refined Italian apartment, where objects, seating and coverings reflect the high quality and tradition of the company and its finest fibers.


Custom carpets in wool, based on the fabrics of the maison, are surrounded by wardrobes in oak lined with linen, and couture busts with sartorial stitching along the perimeter to accompany the forms of the elegant garments of the collection.

The vanity area with its mid-century tone forms a perfect combination with the natural hues of Agnona, from camel to taupe. On the walls, striking wallpapers warm up the setting with a checked motif based on the weave of fabrics, alternating with delicate Prunus prints, a plant with lush blossoms. A luminous accent is provided by table lamps with Carrara marble bases.