History, tradition, food culture, technology, engineering and innovation: these are the values ​of Casa Bertazzoni, the new showroom-museum in Guastalla of the Emilia-based company that is a symbol of Made in Italy in the world.

Built around the concept of home (as a place where Bertazzoni products are developed and designed, before finding their way into homes around the world), the new 600-square-meter showroom designed by the Turin-based architect Carlo Malerba is an experiential path, a unique space, which starts from the origins of cooking and reaches the present.

“We have a long history of excellence to narrate, starting in 1882, and still based on the same enthusiasm and passion for what we do: we produce quality appliances and bring the excellence of Made in Italy to the whole world. This is why we have decided to build our ‘House’ and to open our doors to those who already appreciate our work, and to those who still do not know us,” says Paolo Bertazzoni, CEO of Bertazzoni.

Ongoing innovation, narrated through historic models, images and texts, all the way to the appliances of our time, carefully designed to meet the needs of the modern consumer.

Inside the showroom, a window offers a view of the heart of the production facility, which was recently expanded: the company uses advanced production techniques borrowed from the automotive industry, including minimum stock, fast flows, short lead times, making it possible to produce about 200,000 pieces per year.

The tour ends with an area set aside for the active kitchen: a must to bring products to life in the context for which they were designed, and to delight the palate thanks to the outstanding results that can be achieved with Bertazzoni appliances.