The new flagship store of the Italian kitchen manufacturer is located in The Whitman, an elegant 6-story building in neo-Georgian style, with exteriors in red brick and stone, built in 1924. The display design for the Arclinea collection follows the architectural layout, drawing the attention of the visitor towards each environment in an itinerary along a length of 58 meters, for a total of about 400 m2, containing 9 different settings. The displays alternate larger and smaller zones. Some of the kitchens are integrated with living areas. Each zone represents a real space, isolated by architectural filters while still being organized as a continuum full of content. Each kitchen, with functioning equipment, stands out as a livable project, concretely or ideally open to the rest of the home.