The Armani Group has opened its first store in Sao Paulo, on Alameda Gabriel Monteiro da Silva, in the city’s design district. The store, organized on three levels with a streetfront window, has an area of 174 m2. The Armani/Casa products, from furniture to objects, decoration to textiles, for the living and bedroom areas, are skillfully combined in terms of materials, forms and colors, all inside an elegant, luminous setting. The store concept focuses on the creation of a sophisticated yet functional atmosphere. The various spaces form a fluid, harmonious sequence, featuring Chilewich Plynil flooring and white plasterboard ceilings. The backlit bronze-tone polycarbonate panels for the perimeter of the internal spaces are bordered by a structure in shiny black metal. The objects are shown on custom display fixtures composed of black painted tubing from floor to ceiling, with transparent glass shelves.