The first Italian pop-up store of the Danish brand

From 7 December to 28 February 2019

On elegant Via Roma in Courmayeur, the first Italian pop-up store of Bang & Olufsen. The famous resort at the foot of Mont Blanc has been chosen by the Danish brand to present its latest projects, in a run-up to the holiday season.

The temporary store is a space in neutral tones, using natural materials like wood and stone, in a harmonious dialogue with the warm hues of the new Bronze Collection, the lamellar oak of the television sets, and the soft Kvadrat fabrics of the wireless systems like Beosound Shape, whose hexagons are based on the forms of snowflakes.

The installation has been designed by the architect Riccardo Salvi of the studio Logica:architettura, while the interior design and styling are by Maria Redaelli.