B&B Italia Group opens a new multibrand space on Superior Street in Chicago, in collaboration with WPA Chicago.
This is the first store of its kind in the United States: a retail space for the collections of B&B Italia, Maxalto and Arclinea.
In 1998 WPA Chicago launched Arclinea in the United States with its first flagship store in the heart of the Chicago Design District, and it has represented the brand for 20 years.
Today that same showroom of over 650 square meters has been entirely redesigned and renovated to enhance the projects of B&B Italia and Maxalto together with the high-end kitchens of Arclinea, conserving the industrial character of the original space.
The design and coordination have been handled by Antonio Citterio, the designer of reference for Arclinea since 1986.
The kitchens fit perfectly with the B&B Italia and Maxalto collections, thanks to the synergies shared by the three brands: the same approach to industrial production, and the constant pursuit of excellence.
For the opening, the B&B Italia multibrand store presents a wide range of the latest B&B Italia and Maxalto products for the living, bedroom and outdoor zones, as well as iconic items and four kitchen projects by Arclinea.
WPA Chicago is the exclusive dealer of B&B Italia, Maxalto and Arclinea for the state of Illinois. The new store will be an important showcase, but also a platform of quality and professionalism for designers.