At the center of the golden triangle of design, the prestigious building at 35 Rue du Bac contains the updated flagship store in Paris of B&B Italia, also presenting the collections of Maxalto.

The showroom changes its character thanks to a project by CR&S, the R+D Center of B&B Italia, and the architecture studio Antonio Citterio Patricia Viel Interiors.

The facility follows the guidelines of the new display concept seen in the showroom of the headquarters of B&B Italia at Novedrate and replicated in the firm’s international flagship stores.

The Paris store, with an area of 750 m2 on three levels, with three large windows, has been completely transformed.

B&B Italia and Maxalto products are shown in a dramatic setting, a fluid space, where the various areas are clearly legible.

Dark colors and materials enhance the walls and staircase, alternating with graphic wallpaper in black and white.

The ground floor and basement are set aside for the collections of B&B Italia (including B&B Italia Outdoor and B&B Italia Project).

The first floor, with large arched windows, presents the new classic offerings of Maxalto.