With an area of 100 m2, the Boglioli boutique in SoHo is on the ground level of a new building designed by Annabelle Selldorf, featuring facades in terracotta tile.

The store created by the Milan-based design duo Emiliano Salci and Britt Moran of Dimorestudio has a strong contemporary accent, underlined by minimal graphics and the use of industrial materials mixed with a natural sense of warmth, reinforced by the use of warm, decisive colors.


The cool light crossing the entire ceiling is warmed by elements in smoked glass. The lights are composed of a long series of fluorescents inserted in steel boxes to offer a clear view of the space both from outside and from inside.

The interior walls in gray cement form a contrast with the caramel-color wood panels, while an enormous colorblock carpet exclusively designed by Dimorestudio, in tones of bluebottle, deep blue, lavender, ochre, jade and forest green warms the space.

The furnishings are in brass, aluminium, shiny steel and natural suede, while the fitting rooms feature panels of camel-color velvet. The Boglioli collection fills the boutique with interesting display solutions, encouraging customers to touch the fine apparel of the brand.