Carl Hansen & Son, after opening a first showroom in SoHo in 2011, reinforces its presence in New York with a new space in the Flatiron District. At 251 Park Avenue South, in a historic building, the new showroom of over 700 m2 has not been designed as a traditional display space, but as a typical New York loft: three thematic concept rooms separated by glass present the collections, with both iconic pieces and new creations. The zone on materials permits architects and designer to examine samples and choose the most suitable finishes.