CasaUmbria in Shanghai

For the creation of CasaUmbria, the project to promote Umbria-based companies on the Chinese market, a very prestigious location has been found in Shanghai. Wending Living Style Plaza, the result of the architectural restructuring of a large abandoned industrial complex, has volumes organized on three levels, connected by escalators that bring out the \u201cindustrial\u201d character and \u201curban\u201d spirit of the space. Large access areas separate the various buildings, taking on the function of \u201cplazas\u201d amidst a metropolitan fabric of towers and buildings, giving the center a contemporary feel. CasaUmbria is in a central position, clearly visible from all the entrances. The three levels have large windows that bring abundant light inside, while offering fine views of the interiors from the outside. The idea starts with the complexity of an operation that combines \u201cpublic and private\u201d aspects, the values and vocations of a territory with a strong character: three large Umbria-based companies (Listone Giordano, Tagina Ceramiche d\u2019Arte and Talenti), international protagonists of the world of design and furnishings, connected by their territorial affinities, together with the Umbria Region and the Umbria Office of Foreign Affairs. In front of the showroom there is a large area for promotional events, with the possibility of creating settings of great emotional impact, especially in the evening, thanks to the special relationship between indoor and outdoor spaces, and the luminous backdrop of the facade of the tower itself."},{"caption":"A showroom inside the Wending Living Style Plaza in Shanghai - For the creation of CasaUmbria, the project to promote Umbria-based companies on the Chinese market, a very prestigious location has been found in Shanghai. Wending Living Style Plaza, the result of the architectural restructuring of a large abandoned industrial complex, has volumes organized on three levels, connected by escalators that bring out the \u201cindustrial\u201d character and \u201curban\u201d spirit of the space. Large access areas separate the various buildings, taking on the function of \u201cplazas\u201d amidst a metropolitan fabric of towers and buildings, giving the center a contemporary feel. CasaUmbria is in a central position, clearly visible from all the entrances. The three levels have large windows that bring abundant light inside, while offering fine views of the interiors from the outside. The idea starts with the complexity of an operation that combines \u201cpublic and private\u201d aspects, the values and vocations of a territory with a strong character: three large Umbria-based companies (Listone Giordano, Tagina Ceramiche d\u2019Arte and Talenti), international protagonists of the world of design and furnishings, connected by their territorial affinities, together with the Umbria Region and the Umbria Office of Foreign Affairs. In front of the showroom there is a large area for promotional events, with the possibility of creating settings of great emotional impact, especially in the evening, thanks to the special relationship between indoor and outdoor spaces, and the luminous backdrop of the facade of the tower itself."}];