The historic design company opens a new display space in Meda, part of a project of investment in the local territory to improve and expand the production site. The Cassina headquarters, renowned as a place of ideas, experimentation and innovation ever since Cesare and Umberto Cassina moved the company here back in the 1940s, updates and expands its showroom thanks to a design by Piero Lissoni. In the 1950s Cassina created a showroom at Via Busnelli 1 to display furnishings by Ico Parisi and Gio Ponti. In the 1970s the last important renovation of the showroom at the headquarters was done by Tobia Scarpa. In the new interpretation by Piero Lissoni the floorspace of the showroom expands from 325 to 489 m2, and several walls have been eliminated to create a more fluid, open interior. Part of the loft from Scarpa’s project, now reached by means of a metal staircase with a balustrade in transparent glass, has been conserved to organize the space and to construct different visual perspectives. Other important features of Scarpa’s design remain in the new version by Lissoni: typical elements like the decorations in the concrete of the structural pillars, and the recessing with respect to the street level to create different display areas. An elegant tone of gray prevails throughout the showroom, from the walls to the oak floors, creating a warm backdrop for a variety of products seen in different domestic settings, from the I Maestri and the I Contemporanei collections of Cassina, all the way to the new collection of beds and the recent acquisition of Cassina SimonCollezione. www.cassaina.com.
