Until the middle of the 1990s the market for new construction was larger than that of renovations. Today the situation has been reversed: the restructuring market accounts for the better part of overall business volume. In Italy over three fourths of sales of ceramics are for the renovation of homes, and the indicators point to further growth of this sector. Research recently conducted by Cresme for Confindustria Ceramicashows that the drop in new constructions in the first months of this year was 9%, as opposed to a substantially stable situation on the renovation front. The recent Development Decree just approved by the Council of Ministers should provide further stimulus for restructuring, raising tax bonuses from 36% to 50%, and raising the deduction limit from 48,000 to 96,000 euros. Faced with this market situation, Gruppo Del Concahas concentrated investment on Research & Development, about 2% of sales, on products for renovations. After two years of work in the laboratories, the firm has presented a major innovation, Del Conca Fast, a dry installation system for ceramic floors that requires no adhesives or grouts, a patented process for projects that require speed and extreme cleanliness. This type of installation stands up to humidity, so it is ideal for bathrooms as well. Gruppo Del Conca, one of the largest industrial companies in the Italian ceramics sector, composed of three production companies – Ceramica Faetano, Ceramica del Conca and Pastorelli– two commercial firms, Produco and Del Conca USA, and the Fondazione Cino Mularonithat focuses on social and cultural initiatives, produces 11.6 million square meters of ceramics per year, of which 70% goes to exports, and invests a total of 6% of its sales each year. New production lines have become necessary to make Monte Napoleone Fast (the first application of the Del Conca Fast patent), and Due, the ideal series for raised flooring. This is Del Conca’s solution to combat the crisis. The best results come from Europe, during the first months of 2012: +11% for the markets of Eastern Europe, especially Russia, +17% for German and French speaking countries.