Reopening of the dmali store in Milan, after a veritable structural revolution, to perfectly embody the major changes in progress for the brand and its useful, sought-after ideas.

Starting with the logo, dressed up in bright yellow, with softer, rounded forms, and proceeding to the website, with all new graphic design and structure, as well as the catalogue that returns in a slimmer, sleeker graphic format. But the true element of change is the store itself.

More space for individual products, tablets amidst the shelves for videos and special content on the objects on sale, and a space called It’s showtime, which will soon be ready for use: a multimedia island for demonstrations of bestsellers and new entries, live on social networks.


The studio Migliore + Servetto Architects has envisioned the dmail stores as new places of socializing and discovery, in keeping with the lively and varied offerings of the brand.