The historic Italian company founded in 1968 by the Astorifamily was recently acquired by this industrial holding company with the aim of reinforcing the brand’s activity in Italy and abroad, thanks to major investment in terms of resources and creativity. The ItalianCreationGroup focuses on businesses that stand out for their ability to combine quality of production, conservation of traditions and development of ideas. The two founders of the group, Giovanni Perissinotto and Stefano Core, become respectively the president and CEO of Driade, offering their managerial experience and know-how gained with important multinational corporations to develop the company. Driade is the first of a series of acquisitions planned by ItalianCreationGroup in the strategic sectors of Made in Italy: design, lifestyle, gourmet. Through strategic investments the Group wants to exploit the great potential of emerging markets, internationalizing small and medium businesses that have always represented the excellence of the Italian lifestyle. Driade has always been an aesthetic laboratory, based on the desire to introduce experimentation and innovation in industrial production.