Etro concept store: Vicolo Fiori

The Etro Home boutique at Via Pontaccio 17, in the Brera district in Milan, becomes a concept store.

The textile culture of the company has deep roots, and this eclectic space pays homage to its iconic paisley patterns for the surfaces of furniture and accessories.

The atelier-gallery space presents the Home collection, as well as a series of exclusive objects with the special Vicolo Fiori label.

Modernity and tradition coexist in the history of every single piece, to offer personalized solutions for all kinds of needs.