Fatboy, a Dutch brand of design products and accessories for the home, part of the Calligaris Group from 2021, lands in Italy with its first store in Milan. Founded in 2002 and immediately identified with the iconic oversized bag designed by Dutch architect Jukka Setälä, the Den Bosch (Holland) company has over time expanded its catalogue, enriching it with products that are always faithful to the brand's philosophy: to add a smile to everyday life. With an in-house design team and the collaboration of external designers who share the brand's vision, Fatboy creates products inspired by the great classics.
A new evolutionary phase
"We are happy and proud to open our first shop in Italy as a direct result of our collaboration with the Calligaris Group. The store will be managed by Mo.1950, already a partner of the Group in the Milan flagship store in via Solferino 21. We are excited to live together the next evolutionary phase of our brand," explains Petra Vos, CEO of Fatboy.
A colourful and immersive space
Thanks to an innovative design and fitting concept inside Scalo Milano, a design and fashion hub on the outskirts of Milan, the new full-price store reflects Fatboy's style and soul: a colourful and immersive space covering about 150 square metres. Inside the store (a space that narrates the Fatboy joy and universe) it is possible to live the brand experience and discover its most iconic products: The Original bag, Edison lamps, the Flamtasique maxi-lamp and the Tonì line of outdoor chairs and tables.
The Fatboy universe opens up to direct consumers
With the opening of this store, Fatboy adds a distribution channel to its already developed omnichannel approach. "Fatboy will continue to maintain its long-established relationships with its distributors. However, having the opportunity to show an entire Fatboy world directly to our consumers will give them insights into the brand and our products," concludes Pauline Barendregt, Creative Director of Fatboy.