Grand opening of the first Flagship Store in Miami, Florida and the Febal Casa flagship store in Scottsdale, Arizona

Scheduled for November 21, 2024, the opening of the Febal Casa flagship store in Miami, Florida (surface area of 600 m2, at 5700 Biscayne Blvd, unit 106, in the new The Boulevard building, just five minutes from the Miami Design District) represents a decisive step in the Colombini Group's global expansion plan, marking a strategic investment for penetration in one of the most dynamic and competitive markets on a global level. The flagship is the first of a series of planned openings, which include the official opening of the Scottsdale, Arizona shop (300 square metres, at 7550 E Greenway Rd #115, inside the District At The Airpark) two days later, on 23 November 2024. The Group has an ambitious development plan for the brand in major US cities, with the aim of reaching around 15 to 20 openings by 2029. The next opening is scheduled for 6 December in Orange County, California.

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The exhibition spaces are designed to enhance the Febal Casa style, presenting compositions that reflect Italian design and brand values through settings with great visual and emotional impact.

A fundamental milestone

‘Febal Casa's debut in the United States is a milestone for us,’ emphasises Emanuel Colombini, President of Colombini Group, ’a step that completes our presence in a market with great potential. The Group inaugurates the first Febal Casa flagship store in Miami, consolidating the commercial branch to serve not only North America, but also Canada and Latin America. The opening represents a significant moment for the brand, offering the public proposals for every room in the home, including kitchens, living, dining and bedroom. This retail debut, along with a growing contract business, is part of a targeted strategy to open several stores in the coming years, in strategic cities receptive to Italian design, especially along the coast and in emerging areas where taste is evolving towards a more contemporary style. We strongly believe in the ‘American dream’ and the potential of this market for Italian-made products. At present, America accounts for about 2.5% of the Group's turnover, but our goal is to triple our presence’.

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The new The Boulevard building, just five minutes from the Miami Design District, houses the Febal Casa flagship store in Miami, Florida (600 square metres, at 5700 Biscayne Blvd, unit 106).

Promoting contemporary living

The exhibition spaces are designed to enhance the Febal Casa style, presenting compositions that reflect Italian design and brand values through settings of great visual and emotional impact. The layout is designed to reflect the concept of contemporary living, favouring natural interactions between environments and paying particular attention to the innovation of materials. On display are the most significant products of the collections, designed to meet the specific needs of the US market, aiming at a perception of refined elegance, as well as a professional and personalised shopping experience.

A strong presence and a balanced offer

‘We are convinced that companies that are able to adapt quickly and innovate will not only emerge successfully, but also become benchmarks even in the challenging environment of the US market today. Our strategy is based on building a strong and distinctive presence, accompanied by abalanced offer in terms of product, price and service. We firmly believe that solid, quality-oriented companies like Febal Casa are ready not only to respond to the needs of the modern consumer, but also to conquer new and significant market shares,’ Colombini continued.

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The layout is designed to reflect the concept of contemporary living, favouring natural interactions between rooms and paying particular attention to innovative materials.

Experience area and consultancy services

The concept of the stores includes the presence of an experience area, an exclusive space where customers can take advantage of quality consulting services, view entire sample collections and choose from a variety of furnishing proposals. The two Febal Casa shops in Miami and Scottsdale will host exclusive opening events. Opportunities for an immersive experience, with live cooking demonstrations, engaging DJ sets and the opportunity to interact with a select parterre of architects, interior designers, influencers, developers and media. A unique opportunity to discover the design and innovation that make Febal Casa synonymous with quality and style.

#Design #Furniture #Interior #Showrooms
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