Created by Daniele Bedini, the .IT All About Design concept is a place that will become a reference point for the Italian lifestyle in the English capital. It is located in an 18th-century building that has been completely restored, at 20-22 Rosebery Avenue, in the heart of Clerkenwell, the neighborhood that hosts over 200 architecture studios, 60 design showrooms, many crafts workshops and art galleries, for the highest concentration of architects and designer in all of Europe. .IT is composed of a showroom presenting some of the best Italian furniture firms, an exclusive Italian wine bar and the interior design studio .IT of Daniele Bedini. It also hosts a series of artistic, cultural and wine-food events. Fiam has opened a new flagship store inside .IT, consolidating its activity in London. For lighting, the choice has gone to the architectural lighting systems of Mizar and the furnishing lamps of Lucente, both brands of the Rostirolla Group.