Expansion continues on international markets for Fiemme 3000. Prior to the upcoming opening in New York slated for May, the maker of floors, facings and complements in biocompatible wood reinforces its presence in China, where the first foreign store was opened in Shanghai in 2016. The new monobrand facility is in the city of Chongqing.
Near the city center, the showroom is inside the Jiulongpo District, the most important of the two zones for furniture and decor. The displays are organized in an area of 300 m2 in a striking setting filled with the aroma of wood.
Large wooden panels, as samples of the various proposals of Fiemme 3000, are displayed vertically on sturdy structures with wheels to permit comfortable viewing of all the various materials. On the back walls, the reproduction of ‘sylvan interiors’ conveys the natural quality of the floors and their biocompatible, sustainable beauty.
The store is aimed at the high end of the market, which in China is rapidly growing, alongside increased sensitivity to ecology and the need to reduce pollution, with a focus on natural wellbeing.