For the new Folli Follie boutique in Mantua Baciocchi Associati has created a design of great elegance, where multiple shades of gray in the interiors encounter a sophisticated geometric motif interpreted through different materials. The concept behind the stores is the design reinterpretation of a museum environment, which can be altered at any time to contain not only apparel but also all kinds of products.


The last space in the boutique hosts a striking installation composed of a cement ellipse on the ground, forming a contrast with the black flamed granite flooring, echoed on the ceiling by a suspended, sloped chromium-plated elliptical structure.

The installation contains a set of sculptural elements similar to branches in iron and brass, which become the display fixtures for the collections, generating an always variable setting.