The new Hästens store, with its refined minimal design, in an area of 100 m2 with 5 shop windows, faces Piazza della Riforma in the center of Lugano. The design is by the owners, Giulia and Alberto Pirovano, with art direction by Alessandro Agrati.

The charred oak of the floor enhances the typical blue check pattern of the best of the Swedish brand, while the double curtains and soft lighting create the right atmosphere for testing beds in a relaxing setting.

Hästens Lugano offers the top of the line of products – first of all the Vividus model – combined with an exclusive line of bedding and accessories.

The display layout features a ‘Vividus V’ testing room for an immersive sensory experience: thanks to the combination of 360° projections of various natural contexts that change from model to model, sound effects and scents, customers can have a complete experience of the beds and the linens.