The Milan boutique of the famous French brand has moved from Via Sant’Andrea to the fashion street par excellence. This change of address marks a turning point in the long history of Hermès in Milan, where the firm opened its first store in 1987, the year of the creation of its Italian affiliate. The neoclassical building with an ochre yellow facade at Via Montenapoleone 12 contains a shop with an area of 600 m2 (488 for the sales area) on two levels, displaying the 16 métiers of Hermès, together with a collection of exclusive products reissued for the occasion. The design of the store is by RDAI, the Parisian architecture studio, with artistic direction by Denis Montel, in charge of all the Hermès stores in the world. After crossing the threshold, clients discover the silk, the fragrances and the large space set aside for men’s prȇt-à-porter and accessories, with a Venetian terrazzo floor enhanced by shards of amber-color Saint Louis crystal. The staircase in yellow Venetian stucco leads to a more intimate zone for jewelry and watches, and to the second floor offering women’s prȇt-à-porter, riding gear, leather goods, l’art de vivre and l’art de la table. The boutique also presents artworks from the Hermès collection of contemporary photography and the Emile Hermès collection.