The new antoniolupi space is the most effective way to present all the products in the firm’s catalogue, a mixture that gives rise to striking, engaging settings. The showroom has an area of over 2300 m2, in a theatrical itinerary through habitat and lifestyle solutions, spaces conceived to narrate the spirit and substance of antoniolupi.
The new showroom is in shades of dark blue, powder pink, Havana brown and gray for the walls. At the center there is a large living area, while a pool presents the games of water and light of the range of shower heads in production, with an image like a fountain designed by a contemporary artist, welcoming those arriving at the entrance.
In the antoniolupi style, the areas for the collections are enhanced by details and furnishings that create emotional settings, helping customers to imagine their own bathrooms in terms of the colors and accessories on display. The collections are shown on six platforms that correspond to different lifestyles, separated by neutral zones.
The space directly faces the internal courtyard of the company, a garden full of evergreens and olive trees. At the center of the lawn, the protagonist is the VascaBarca, a sculpture by the French art duo Anne & Patrick Poirier, made with a monolith of Stone Grey marble.
The design of the showroom comes from the need to renovate the space after damage caused by storms on 19 September 2014. From a negative event, antoniolupi has found the stimulus for rebirth, with even greater determination and fortitude.
New ideas and projects to return to the fray, daring to change and to evolve. With this resolve, antoniolupi has created this new showroom, almost four times larger than the previous facility.