The famous Italian design company has opened its first monobrand store in Beijing, at Sanlitun Village, in collaboration with the Chinese company Gold Bond Enterprises. The flagshipstore presents, for the first time in the world, a new luxury format, again by Ferruccio Laviani in an exclusive project for Kartell, to communicate the brand and the collection on a higher level, more clearly conveying an idea of the quality, high design content, fine materials and glamour. The store also has a large showroom with an area of 400 m2 nearby, to offer architects, clients and contractors a chance to see the whole collection. The Beijing flaghip store is just the first in a long series. By the summer two more outlets will be opened in Shanghai (at the APM deparment store and at the Kerry Center), while another store is due to open in Chengduat the ICF Mall.