Lago, a company active in the design of habitation systems, opens its first Lago Apartment / Store in the world, in Saigon, Vietnam. The event will include the presence of all the main Italian authorities in Vietnam: Lorenzo Angeloni, the Italian Ambassador in Vietnam, Bruna Santarelli, Director of ICE Italian Trade Commission Vietnam, Carlotta Colli, Italian Consul General in Ho Chi Minh City.
The Lago Apartment / Store Saigon is a true store contained in an apartment on the 31st floor of the V3 Tower of Sunrise City. A new retail formula, launched for the first time in the world by Lago, conceived to offer an innovative purchasing experience; the perfect container to convey Italian quality in the world, with events on food and excellence in general.
But the apartment in Saigon is also a place in which to organize events for the world of business, and to meet architects and designers to get involved in the Redesigner community. The first to believe in the Lago Apartment / Store Saigon was the entrepreneur and architect Nguyen Quoc Khanh, owner of RuNam Cafe, a chain of coffee shops created to rediscover the ritual of Vietnamese filter coffee, combining it with the success and experience of Italian coffee roasters, and of the Bellavita store of the furniture producer AA Corporation, which supplies the world’s most important hotel chains and has brought Italian design to Vietnam.
The project has involved the entire apartment and the Lago design team has intervened on all the interior materials, including floors and facings. The most important gestures was the elimination of one bedroom, expanding the area for socializing and relations, to make room for a Lago Community Table in Wildwood, over 7 meters long. Around this table there will be meetings, events, dinners and design and sale sessions with architects and clients. A 3.5-meter materials archive has been created to support these activities.
An open and suspended kitchen with Wildwood tops and Weightless hanging cabinets completes the space, facing the living area furnished with a Slide carpet that imitates the geometric design of the Slide floor, designed by Daniele Lago for Listone Giordano. The play of light created on the wall by the Luci e Ombre wallpaper contributes to generate a sense of lightness. In the bedrooms, two bestsellers of the company: the Air bed and the Fluttua bed, a N.O.W. wardrobe at the center of the room to divide the space of the bed from the makeup zone, and the innovative Et Voilà fabric wardrobe. The space is completed by the Vibrazioni flooring from Listone Giordano. Both bedrooms have a bath, with the Depth washstand in Wildwood.