The new monobrand store Minotti by the Omni in Korea is located in a new three-storey building in the famous Gangnam district, the area with the highest concentration of managerial offices, qualified schools and prestigious residences. The overall display area of about 400 m2 is on three levels. The selected materials include the use of cement for the floors, while the walls painted in a sophisticated shade of beige alternate with warm wood paneling. In this elegant, reserved context, visitors can see the vast range of products in the Minotti collection.