The flagship store Minotti London by EDC, on Margaret Street, in the elegant Fitzrovia district, doubles its display area thanks to acquisition of the semi-basement.
The space now covers over 800 m2 on two levels, connected by a dramatic staircase in concrete, glass and brass.
The refurbishing has been designed by Minotti Studio, with an original approach to materials, forms and colors.
Gray cement floors and dark wood panels alternating with walls covered in fine marble give rise to a refined space that is the setting for the new developments of the 2017 Collection: the Lawrence seating system, the Pollock sofa, the Jacques, Colette and Fil Noir chairs.
There is also a large selection of the most representative products of the company’s catalogue, like the Hamilton, Allen, Andersen, Seymour and Yang seating systems. An area for the outdoor collection features the Indiana and Rivera seating systems.
