MisuraEmme heads for China with an exceptional partner: Poggenpohl China, part of the MegaHome group, one of the most influential players in the sector, with offices in Beijing, Shanghai, Guangzhou and Hong Kong. With a network of showrooms and dealers in over 30 cities, the firm is the exclusive representative of some of the most important European brands. It also works on engineering, logistics, maintenance and installation of system all over continental China.

The collaboration is based on the desire to pursue excellence and achieve objectives thanks to a dynamic approach to an extremely competitive market. MisuraEmme becomes part of a portfolio of internationally renowned brands, guaranteeing the quality of Made in Italy in furnishing systems and complements.

The program calls, over the next few months, for four new monobrand stores opening in Beijing, Shanghai and Shenzen, as well as many shop-in-shop units in emerging cities.