MooRER – a brand Made in Italy, founded in 2006, offering apparel collections for men and women – recently opened its first monobrand store on Via della Spiga in Milan.

Light, precious materials and sober elegance for a space filled with unexpected details, to tell the story of the Veneto-based company founded and directed by Moreno Faccincani. The refined hues of the spaces reflect the typical colors of the brand: dark brown and antique gold.

Marco Michele Rossi, architect and creative director, has paid close attention to the design of space and light, in a relationship that creates an itinerary to draw the gaze directly to the clothing on display.

The design agency Newtone of which Rossi is the founder focuses on the design and implementation of innovative retail formats.