Identity, brand recognition and functional quality are the distinctive traits of the new store concept of Motivi, created by the studio BBMDS in terms of concept and interior design.

A project of diffused and detailed restyling that starts in Italy with the reopening of the very central flagship store at Corso Vittorio Emanuele 8/10 in Milan, and will involve about 100 stores of the chain.

In an area of 220 square meters, the spaces of the store have a new look to aptly interpret the codes and values of the brand, encouraging clients to indulge in an immersive shopping experience.