The first flagship store of the brand of the Frette group, opened at Corso Vercelli 24, offers a new idea of the home as the expression of a lifestyle open to contaminations. Frette At Home dresses the home with furnishings, objects, accessories, details, colors and materials, to be chosen and combined in keeping with one’s own style and taste. Different moods are reflected in the selection, for a total look or to mix linens, complements and decorative objects. Fernando Mosca, together with the creative director of the brand Vincenzo Dascanio, has defined the identity of the display space. On two levels connected by a glass staircase, the whole space focuses on transparency, lightness and measured, elegant design. The zones can take on different identities in varying displays throughout the year.