In an elegant Rive Gauche building, the flagship store showcases the brand's lifestyle

In order to create a unique and original lifestyle, today's furnishing brands are required to offer design, technological innovation and research, a sartorial approach, essential design, fine finishes and quality materials: regardless of these starting points, it is difficult to achieve results in terms of trend and market. Modulnova has always moved along these lines, adding other added values such as attention to detail, research into beauty, evolution of an internationally recognised system.

Read also: The contemporary luxury of Modulnova

Corporate Philosophy and Innovation

Consequently, the choice, design and management of a showroom must also meet these requirements. In keeping with its own production philosophy, Modulnova opened its showroom in Paris at 7 Boulevard Raspail, a few steps away from Boulevard Saint Germain, the heart of the Parisian Design District. "With the opening of the Modulnova Paris space, we reconfirm our position in the market and on the European design scene," explains Dario Presotto, President of Modulnova. "The new showroom, realised in collaboration with David Bitton, expresses philosophy and innovation that define the company's style."

A sensorial and material path

The showroom is on two levels in a building on the Rive Gauche: a sensorial and material path through a succession of rooms in which to experience the atmosphere that characterises the Modulnova lifestyle. The architectural design of the system envelops the project, creating a harmony marked by materials, dynamic lines and studied lighting.

Tailor-made solutions

Modulnova's new showroom is designed to convey the brand's design idea, emphasising its stylistic coherence and tailor-made approach, possible thanks to the range of finishes and a system geared towards the creation of tailor-made solutions.

Style, technology, innovation

"For us, Modulnova represents Italian design par excellence, capable of mixing style, technology and innovation," comments David Bitton, CEO of David B and owner of the Modulnova Paris showroom. "Modulnova is not just a brand, but a real source of solutions in space planning," concludes Bitton.