For ICFF, Bisazza has opened a new flagship store in New York at 508 West 20th Street, in Chelsea. A new location for the monobrand space, now in a zone renowned for its art galleries.
The showroom has an overall area of 400 sq meters and a terrace on the upper level facing the High Line, a pedestrian park made on an abandoned elevated railroad track.
The large space with two-story windows contains all the decorative offerings of the Bisazza Mosaic collection and the latest line Contemporary Cement Tiles, created by outstanding designers including: Tricia Guild, India Mahdavi, Jaime Hayon, Marcel Wanders, Paola Navone, Patricia Urquiola and Studio Job.
The displays also include the collection Bisazza wears Emilio Pucci, the result of collaboration with the Florentine maison.
A spectacular design inserted in a contemporary work of architecture to form a perfect setting for the products from the Bisazza Bath and Home line.
The opening of this new flagship store confirms the company’s interest in consolidating its presence on the US market, approaching refined consumers who pay attention to new developments in design