The new Centro Frau has opened on central Via Chiatamone in Naples.
The space, opened in collaboration with Arredi e design, has two levels for a total area of about 180 square meters.
Neutral materials and colors have been selected, including magnolia tones for the walls, and flooring in oak.
A measured style, a cozy atmosphere, reflecting the image of the Poltrona Frau stores around the world.
Characteristic elements of the showroom include large photographs of furnishings in pure white, and a large gallery of images on the world of craftsmanship of Poltrona Frau and the “intelligence of the hands.”
A vast library of leathers created to discover the Leathership® of the Italian company. The essential wall grid displays about 50 folded skins in the most innovative colors of a palette containing about 150 shades. The display offers a tactile experience and a chance to perceive the warmth of the material that is the passion, culture and tradition of Poltrona Frau.
The protagonists of the displays are the products from the collection. From the dining room to the living area to the bedroom zone, different settings convey the idea of an intimate, elegant home. Historic and contemporary pieces are combined in a consistent, well-balanced way.
The theme of the opening event, with the support of the Architects Association of Naples, was Making Masterpieces. An evocative way to narrate the fine craftsmanship that has been a feature of Poltrona Frau for over one hundred years.
A Poltrona Frau artisan, elegantly clad in a black leather apron, at center stage, used precise, skilled gestures to demonstrate the making of the Chester model from 1912, produced today as it was in the past.