The biggest multibrand showroom of the group has just been opened in Miami, thanks to collaboration between Poltrona Frau Group Miami and Giampiero Di Persia, a partner of the group for over 10 years. Poltrona Frau has taken part in the Miami Design District since 2001, Cappellini since 2009. The cooperation with this important partner has now led to the opening of an extraordinary showroom with an area of over 2500 m2. A two-storey building with daring geometric design, strong colors and a roof terrace. The first floor is for the iconic products of Cassina and Cappellini as well as a bookstore featuring publications on design and architecture; the second presents the products of Poltrona Frau, while pieces by Nemo Cassina Lightingare scattered throughout the spaces to create a pleasant luminous atmosphere. On the terrace visitors can see the outdoor pieces by Cappellini. The opening of this important showroom is part of a growth strategy on the American market, after the openings of two other multibrand outlets in Chicago and Houston. In 2012 the company is planning to open two multibrand stores in the US and one in Canada, in order to cover all the key areas for the development and consumption of design products in these markets.