The famous Italian brand has opened its first showroom in Austria. Eight highly visible shop windows at Salztorgasse 6, in what is emerging as the zone of reference in the capital for high-end design. 300 m2 full of light: neutral materials and colors, magnolia for the walls, beige Croatian marble for the floors, a staircase in wood and glass that connects the two levels. A measured style and intimate atmosphere, with evocative botanical elements in moss, including a sphere suspended in the space and an entire wall faced by the VIP room, add character to the showroom. Photographic enlargements of furniture in pure white, and a vast library of leathers allow visitors to discover the image, tactile sensations and warmth of the material that represents the passion, culture and tradition of Poltrona Frau. The essential gray on the walls forms a backdrop for 100 entire skins in the most innovative colors of a range of over 120 hues.