With the opening of the new store in Brasilia inside the Iguatemi shopping mall, the Italian brand reinforces its position on the Brazilian market, where by the end of 2013 it plans to open three more new boutiques, in the cities of Curitiba, Recife and Sao Paulo. Designed by Roberto Baciocchi, the new stores are located inside prestigious malls, in the most exclusive neighborhoods. Each space features the elements of the Prada identity in the world, including black and white checked marble floors, green curtains for the walls, and the classic display fixtures for handbags and accessories. Brazil and Latin America represent a strategic area for future growth of the Prada group.