A new company has been formed, called Profilo Smart. The first product presented is a ‘track’ to install on the wall, fitted with various accessories to meet different needs. Architects and designers can also alter the form and suggest other materials and/or finishes, for custom installations. More than a product, this is a concept that can be used to meet different design needs, with the flexibility to adapt over time. Designing with Profilo Smart makes it possible to create environments that can be easily transformed. A hotel bathroom, for example, can welcome a disabled user simply thanks to the attachment of the proper accessories. In the home, the bathroom can grow and be transformed, to respond to the changing needs of the household.