Baciocchi Associati has developed a dynamic project for SO Milano where design and communication act in symbiosis to offer visitors a unique and always different experience.
All the elements of the large space on Piazza Risorgimento in Milan have been designed to host the collections of the brands that will take turns using the space.
The elegant geometric form of the sphere appears inside the space and is transformed into a sculptural feature for display: all the spheres have upper openings and contain hanging apparel in their chrome interiors, also with shelves to display accessories.
A long wall decorated with a handmade composition of white paper is enhanced by bronze branches used to hang the garments for display.
