Not customers, but guests,” at the “new” Fidenza Village, updated by a series of projects to make visitors feel pampered, with a wide range of cultural activities and entertainment offerings, as Giuseppe Servidori, Retail Value Business Director of Fidenza Village, wearing a “Happy to Help” pin like the rest of the village staff, explains.


The new “concierge” area welcomes visitors, while the new Villano restaurant (in collaboration with the Milan-based architecture studio Vudafieri Saverino Partners and Piaceri d’Italia) recreates the lively atmosphere of a rural market.