Dolce&Gabbana opens its first boutique on Via Montenapoleone, at no. 4, on the corner with Via Baguttino, designed by Gwenael Nicolas, Studio Curiosity.
The space represents a dialogue between two worlds: the energy of the Baroque and the clarity of Modernism. Like a modern art gallery, the extraordinary atmosphere reawakens a sense of discovery and curiosity.
The store has large windows on both sides and a double entrance, for an overall area of 1600 square meters on three levels.
Gwenael Nicolas was asked to interpret the various characteristics of Dolce&Gabbana and to bring them to life with a technological and creative spirit, inside a prestigious building from the 19th century.
An impressive green marble staircase leads to the first floor, set aside for menswear; the second floor is for eveningwear and jewelry.
Green marble and onyx are the main features, covering floors and walls in two different tones and mingling with precious stuccowork.
The white ceiling has a lighting system that makes each item from the collections a unique presence.
The floors in volcanic stone are a classic trademark of Dolce&Gabbana.
The boutique on Via Montenapoleone in Milan and the store recently opened in Aoyama, Tokyo, mark the end of the philosophy of the concept store, shifting towards a new formula where emotion, dialogue, diversity and cultural exchange combine in spaces that are like stages, not shops, where experience and narration are the protagonists.
