The USM showroom in Bern has been moved to a new location at Gerechtigkeitsgasse 36, with a new concept: no longer a classic retail space, but a PlayLab.
On the one hand, it is a laboratory that displays already available products in a context in continuous evolution; on the other, it is a pilot site for new projects and new approaches.
The showroom will change its theme and its displays several times a year, investigating the boundaries between work and play.
The core of the first installation is a giant mirror wall from which the USM Haller structures seem to emerge, expanding into the space. Furnishings with an innovative configuration demonstrate a small part of what can be designed with USM.
The USM products are no longer shown in their pure form, but combined with other products, materials and accessories.