The Italian kitchen manufacturer opens its first showroom in the UK, in collaboration with Forzaand Barzaghistore, two partners synonymous with reliability and high-end design. A prestigious space, 250 m2 with four windows on the street, to fully convey a sense of the corporate philosophy. Not just a display area devoted exclusively to the latest Valcucine and Demode engineered by Valcucine kitchens, but also a place for kitchen design culture and ecosustainability, seen in an eloquent wall installation: a sort of experiential partition, 5 meters long, showing all the technical details – the sections of the ‘key elements’ – of the products, narrating in sketches and drawings the story of sustainable innovation, and the creative dimension of the company. Valcucine London/Barzaghistore/Forza is the name of the space, a showroom but also a place of meeting, dialogue and discussion, training and information, to learn more about the entire Valcucine ‘universe’.