With its 400 square meters spread over two levels, the London showroom offers a complete view of the entire range of Rossana kitchens, with an exhibition that embraces a wide selection of collections. The concept store was renovated under the artistic direction of Simona Tagliaferri, Rossana's art director, who rethought and reinterpreted the exhibition space on the basis of the project started with the opening of the Milan flagship. The result is the beginning of a journey, an experience in the cultural roots of beauty, of the "made to measure" that only the top of the range is able to offer. With a new contemporary image, the entrance in Duke Street opens onto an environment with the highest quality finishes: the monolith and the reception desk in Trinity white marble welcome the visitor while the back wall covered with a stone mosaic acts as a fifth to a sumptuous DC10 island in burnished brass with cappuccino stone tops, completed by an imposing light eucalyptus wardrobe that reveals a second kitchen in the same materials.

A steel, stone and glass staircase leads to the lower floor where the ceilings of over 3 meters frame an Archtectural wardrobe which houses an articulated succession of different environments ranging from the laundry area to the bakery, to the cold area, and that continues ideally in the conference room. Two arches divide the lower floor of the showroom into three spaces that host a large double HT50 island in brushed steel and micro-sandblasted cappuccino, a W75 island with doors in olive wood stained glossy lacquered polyester to finish with the K-IN made entirely in orobic marble.