The first Italian concept store of innovative, versatile and eco-friendly products for children and their parents. is a reality on the web and in Turin, at Via Saluzzo 45/g. Two complementary commercial channels that make it possible to offer security and easy access, based on a model that is already widespread in the rest of Europe. The idea comes from Alice Furioso and Marta Di Vincenzo, who have constructed the project with the support of M.I.P. (a business creation service offered by the Province of Turin). The range of products is vast – from furniture to decorations, accessories to toys. Created by emerging and already famous designers, manufactured for the most part in Europe, the articles have a high content of eco-sustainable innovation.