The new Roca Gallery space has opened, at Imperial Wharf, near Chelsea Harbour. Zaha Hadid Architects has created this unique concept, based on the force of water as an element of transformation. Zaha Hadid and her team have created a design that is not purely visual, but helps the visitor to understand the relationship between the architecture of the space and the design of Roca’s products for the bath. The Roca Gallery is composed of a single level with an area of 1100 m2, where water seems to have sculpted and determined every detail. Roca’s focus on design and innovation can be seen right from the exterior, with its distinctive facade. The interior is functional and flexible, featuring technology that permits interaction with the brand and the chance to learn more about the history of the company, its achievements, points of reference and values: commitment to sustainability and savings of water, innovation, design, wellbeing. The Roca Gallery in London is much more than just an display space. It will be open to a wide audience, including everyone from architects and designers to students, and it will host a vast range of activities like exhibitions (produced in-house or by external consultants), encounters, presentations, seminars and debates.