For the Cortile d'Onore, Simões has created a living architecture, symbolically represented by a sphere which, inside, welcomes visitors into a space where, suddenly, everything slows down: it is the moment before the storm.
The sphere, a sort of primordial cocoon, is also an opportunity to collect ideas and then to appreciate the main exhibition with greater tranquility, the one set up along the Portico Richini which brings together 50 of the best brands in the sector.
Designed by the Estojo architecture studio, the sphere, 6 meters in diameter, is covered in natural moss, a material that symbolizes sustainability.