The anniversary shared between the Civita Castellana company and the Mondadori Group interiors and contemporary design magazine was in fact a significant moment to highlight the parallels between two challenging paths that have matured over time with elective affinities.

Going beyond the confines of the traditional bathroom environment and looking at a sink, a toilet and a bidet beyond their mere functionality, as a medium to tell visions of the world, was the perspective and the push towards typological innovation, formal and chromatic experimentation of the Flaminia product in which Viterbo ceramics remain the absolute protagonist.

Going beyond the perimeter of the domestic sphere, first Milanese and then national, monitoring the research that has marked the evolution of the made in Italy quality project in the world was also the gaze that supported the transformation of the Interni magazine into an integrated communication system.

In both cases, the openness to listening to the changes in progress, together with the adherence to the values ​​of a conscious comparison and a multilingualism free from adherence to ephemeral trends, represented the key to successfully facing the challenges of the contemporary market.
So from here the transversal story of the round table developed, in which the art director Giulio Cappellini, the president and general manager Augusto Ciarrocchi and the director of foreign sales and marketing Francesco Bravini spoke on behalf of Ceramica Flaminia.

Alongside the director of Interni Gilda Bojardi, the architects Lazzarini Pickering, the designer Elena Salmistraro and the architectural historian Domitilla Dardi.
70 anni volano velocemente.

And if ceramics, a material as old as the world and favored in contemporary architecture by masters such as Gio Ponti, was put in relation during the Roman evening of Flaminia, with products that have become representative of a new way of conceiving sanitary ware, from the images of the beginnings in 1954 in the factory-furnace of Civita Castellana to the development of the Sixties (the era of color), from the Florale and Choc collections of the Seventies to the consolidation of the Eighties, between classic lines, rounded shapes and automation of production processes, from the revolution of the Nineties impressed by the art direction of Roberto Palomba and Ludovica Serafini (their lines Link, Twin Column, Twin Space) to the recent history of the new century, the step was short.

Directed by Giulio Cappellini, designer of the Acquagrande washbasin in 1997 and who took over the role of art director from the Palombas in 2004, the already strong identity of the Flaminia brand deepens its encounter with design, between sacred monsters and young talents, giving voice to the greatest international interpreters, from Alessandro Mendini to Paola Navone, from Nendo to Jasper Morrison, from Rodolfo Dordoni to Elena Salmistraro, from Fabio Novembre to Patrick Norguet, passing through Angelletti-Ruzza, Massimiliano Abati, Romano Adolini, Luca Cimarra, Lorenzo Damiani, Duringer & Rosini, King & Roselli, Alessio Pinto and Leonardo Talarico.

Each in their own way has contributed to the creation of a new alphabet of sanitary ceramics sealing the special role of the Civita Castellana company in the history of design culture.

“The happiest collections have always been born from dialogue, even in the idea of ​​daring,” stated Giulio Cappellini.

The rest has been done and continues to be done by increasingly advanced technologies alongside an ultra-specialized workforce.

If this will be the way to write a future where the bathroom will have an increasingly important role within the contemporary home, the Round Table in Rome was also the occasion to present Flaminia Cultura, a concept that goes beyond the purely productive focus to explore themes and programs of intergenerational cultural, artistic and sports activities to support the company's values ​​of social and environmental responsibility in the area.

Cover photo: Francesco Bravini, director of foreign sales and marketing for Flaminia, Elena Salmistraro, Domitilla Dardi, Claudio Lazzarini, Gilda Bojardi, Giulio Cappellini and his wife, Carl Pickering, Augusto Ciarrocchi