On the occasion of the week dedicated to Black Friday, Amazon opens the doors of an experiential space that concentrates the Christmas atmosphere and discounted shopping
From 21 to 26 November 2023, in Milan, there is a place to take refuge in search of gifts and suggestions: it is the Amazon Black Friday Fun House, a temporary space where experience dominates the scene.

Amazon Black Friday Fun House 2023 when and where

Located in via De Cristoforis n.1, near the bastions of Porta Nuova and not far from Corso Como, in Milan, Amazon Black Friday Fun House celebrates, together, the week ofBlack Fridayand the arrival of Christmas.

In fact, it is a store open for only 6 days, during which it is possible to immerse yourself in an extremely stimulating environment full of suggestions that merge the Christmas wishlist with the (super discounted) one drawn up on the occasion of Black Friday 2023.

Amazon arrives in Milan, funky atmosphere and instagrammable set

At the Amazon Black Friday Fun House the atmosphere is retro, in a balanced mix of scenography capable of satisfying the tastes of nostalgics and also of younger lovers of the 80s and 90s mood.

The common thread is the funky and pop sets in the name of play and fun, which by default become among the most Instagrammable locations of the season.

The immersive and innovative shopping experience involves scanning QR codes applied to the various products so that visitors can access the relevant information directly on Amazon.it.

The areas of the Amazon Black Friday Fun House

Once inside the space set up for the Amazon Black Friday Fun House, the visitor can orient himself between different environments organized into thematic areas: to inaugurate the pop up store, the area dedicated to initiatives Charity, where you can learn more about the initiatives that Amazon undertakes to support the community. Examples of this are the Amazon for Charity showcase or One click for School, Amazon's initiative to support schools and teaching.

You can then access the area dedicated to the new Fiat Topolino, 100% electric, followed by the bar area where you can taste products Casa Sant'Orsola, symbol of Made in Italy and one of the largest family-run Italian wineries, to then continue with the Gaming space dominated by light-heartedness and the desire to play; also in this area it is possible to discover the Top 10 Toys 2023, already available on Amazon.it/toptentoys2023, i.e. the products selected based on the most searched keywords on Amazon.it and rated at least 4 stars by customers.
The route then continues with the Amazon Fresh area dedicated to Amazon.it's same-day grocery delivery service, available to Amazon Prime customers in Milan, Turin, Rome, Bologna, Bergamo and Busto Arsizio.

The Beauty area is the right place to express your personality through hair-styling: a beauty salon by Fanola - a professional brand of care products of hair – which offers the opportunity to have fun with different styling designed for each guest.

Then there is the Made in Italy area, in which customers can discover Amazon's commitment to supporting small and medium-sized Italian businesses and learn more about the art of decorating the Pasticceria's panettone Fraccaro 1932: a true pastry chef, in fact, decorates the exclusive Fraccaro panettoni throughout the week and will discover unique products, all to be savoured.

During the opening rounds of the Amazon Black Friday Fun House, the external windows are set up with a selection of products on offer for the Black Friday week, one of which is dedicated to Alexa who has chosen this one special occasion to celebrate his fifth birthday in Italy. Here, you can also purchase the most popular Echo devices such as Echo Show 15, Echo Show 10, Echo Pop and Echo Studio.

Amazon Black Friday Fun House, live broadcasts on Twitch

Every day, live from the Amazon Black Friday Fun House, popular creators are live streaming on their Twitch channels to share unboxings and holiday shopping inspiration.

The live broadcast program in detail:
  • 21 November: Twitch live broadcasts of Iliad and Asus;
  • November 22: live with Acer;
  • 23 and 24 November: live broadcasts dedicated to Samsung and PlayStation respectively.
iliad, technical partner of the Amazon Black Friday Fun House, guarantees connectivity for the entire Twitch live broadcast schedule thanks to iliad fiber and the iliadbox Wi-Fi 6 , the router with an innovative design that allows you to have a super-fast 100% fiber optic connection, without hidden costs and at a price guaranteed forever.

Amazon Black Friday Fun House opening times and useful information

The Amazon Black Friday Fun House pop-up is open to the public, with free entry, from November 21st to 26th, at the following times:

  • on November 21st and 22nd from 2.30pm to 9.00pm;
  • on November 23rd from 11:00 to 18:00;
  • on 24, 25 and 26 November from 11:00 to 21:00.